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Digital Marketing Professional

XS CAD India Pvt. Ltd.
Andheri, Mumbai
August 10, 2023
Job Description:

We are seeking an experienced and dynamic Digital Marketing Professional with a strong focus on Search Engine Optimization (SEO) and can coordinate with clients for online marketing tasks to join our talented team. The ideal candidate should have a proven track record of driving successful SEO campaigns and possess excellent communication and client coordination skills. As an integral part of our team, the SEO Specialist will play a crucial role in developing and implementing effective SEO strategies while maintaining strong client relationships.

This job specifically involves the following key roles and responsibilities:
  • SEO Strategy Development: Conduct comprehensive keyword research, competitor analysis, and SEO audits to identify opportunities and formulate effective SEO strategies tailored to individual client needs and goals.
  • On-Page and Off-Page Optimization: Implement on-page SEO best practices, including meta tags, URL structures, content optimization, internal linking, and schema markup. Develop and execute off-page strategies to build high-quality backlinks and improve domain authority.
  • Technical SEO: Monitor and optimize website performance, crawlability, and indexation. Collaborate with development teams to resolve technical SEO issues and ensure websites adhere to SEO best practices.
  • Keyword Strategy: Using a B2B marketing strategy, ensure targeted keywords of different regions rank on the first page of search engines to tap potential B2B customers.
  • Performance Tracking and Analysis: Utilize various SEO tools to monitor website rankings, organic traffic, and other key performance indicators (KPIs). Provide regular reports and analysis to clients and the internal team, highlighting SEO progress and areas for improvement.
  • Client Communication: Serve as the main point of contact for clients, maintaining regular communication, addressing their concerns, and providing updates on SEO campaigns. Coordinating with clients for various online marketing tasks related to website, social media, SEO and other online/offline marketing activities.
  • Stay Updated with Industry Trends: Stay abreast of the latest trends, algorithm updates, and best practices in the digital marketing and SEO industry. Apply new knowledge and insights to improve campaign effectiveness.
The applicant must possess the following skills:
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz).
  • Demonstrated ability to analyze data and draw actionable insights to optimize SEO strategies.
  • Excellent written and verbal communication skills, with the ability to communicate technical concepts to non-technical clients and team members.
  • Willing to coordinate with clients to conduct online marketing tasks such as website enhancement, project management etc.
  • Knowledge of other digital marketing channels (e.g., PPC, social media, email marketing) is a plus.
Qualifications & Experience Required
  • Proven experience as an SEO Specialist with a minimum of 3+ years of hands-on experience in planning and executing successful SEO campaigns. Who also possesses key skills of account management.
  • Basic knowledge of photoshop and web development would be preferred.
  • Post graduate degree in Digital Marketing, Communications, or a related field (preferred but not mandatory).
About The Company

XS CAD, established in 2003, is a UK-India based MEP (M&E) & Architectural Design & BIM Information Technology Enabled Services (ITES) Provider with an ISO 9001:2015 certified Global Delivery Centre in Mumbai, India. With additional presence in the USA and Australia, our global reach allows us to provide services to customers in a number of geographical locations, with the added benefit of local knowledge and expertise. Set up to serve the building services (MEP), retail, homebuilding, architectural and construction sectors with high-quality MEP engineering design, architectural design and BIM solutions, XS CAD has been established as one of the leading pre-construction planning services companies in the UK and in India. For more information, please visit – www.xscad.com.

What We Offer
  • XS CAD offers a fulfilling working environment that is respectful and ethical. We value each one of our team members and work hard to ensure that this association is fruitful for the team member and the organisation.
  • This is a career opportunity for someone seeking a stable and a progressive association.
  • Our well-designed office infrastructure, with the latest hardware and software, allows our team members to perform and grow professionally.
  • With the help of our in-house, internationally certified training division and an innovation team, we strongly focus on training our team members on the latest tools and trends.
  • We encourage a culture of discussing and implementing a planned career growth path with team leaders.
  • We offer transparent fixed and variable compensation policies to ensure that the association is productive.

We offer competitive compensation and remuneration policies. Compensation for this post will be in line with qualifications and experience. It will not be a constraint for the right match.

Next Steps & Contact

Interested in this job and feel that you are the right fit? If yes, we will be happy to talk to you.

Please email your latest profile/résumé to – careers@grey-edge.com

In case of a match, the next process will be as follows:

1. Initial brief telecon with our HR Executive
2. Detailed discussion with our Team Manager
3. An in-person meeting with the HR Manger at our Andheri office OR an online meeting on MS Teams

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